What are the directly implications of UK leaving the EU in the professional services?  There are strategies that firms can enforce...

On the weekend I decided to watch a Western so I googled a few of the Classic Western characters - Billy the Kid, Doc Holliday, Wyatt...

Any successful marketing campaign has, at its core, a strong emotional pull. It is this element which causes content to be shared, and...

Whilst on the search for inspiration I came across this article from James one of IBM's "Distinguished Technical Marketer" Though some...

Important forum for idea sharing or energy sucking 'waste-of-time' - the need for meetings often split the workforce. However with some...

A great team is made up of individuals who work well together by recognising and understanding their own skills and how they all...

I am going on holiday next week for 2 weeks and a colleague asked me a question today that made me jokingly say to her ‘how are you going...

Firms are aware that Content marketing is fast becoming one of the most important elements of any on going campaign.  But there can...

Having a destination or objective is essential, combined with agility and flexibility to overcome hurdles on the way.  Plans don't...

Anyone in marketing roles, or indeed with teenage children, will be familiar with Youtube vloggers (video bloggers) such as Zoella, Alfie...

If you've reached a crossroads in your career and are looking for the way to identify and then achieve your goals, it may be time you...

Social media marketing when you have limited budget can be a challenge. It calls for marketers to take a far more targetted, forensic...

Content Marketing is a very important area.  But is your internal team maximising the potential of content marketing or would it be...

It's a question probably asked more by the managers than the leaders.  I particularly enjoyed the explanation of differentiation...

In January 1984, the world was introduced to the Apple Macintosh personal computer. The tech giant joined forces with Hollywood director...

With the news of the FT taking a controlling stake in Alpha Grid, does this pave the way for the next gen of Content/Branded marketing?

This article discusses getting the most out of your content marketing campaigns with the budget you have available, and how to maximise...

This article from McKinsey Quarterly -May 2016, looks at the four stages of disruption from an incumbent’s perspective, the barriers to...

Not always a recommended strategy - more a skill that when called on at the right time takes courage and persuasion. Read more about...

Who would have thought it? Not only do employees prefer a happier workplace to more money in their paycheck, but they also have more...

Brexit will have a significant impact on many businesses and Norton Rose Fulbright have launched a helpful site which analyses the issues...

It is practically impossible to shy away from the need to be constantly upgrading/updating.  It seems professional services firms...

There is a great deal of content created online - something like 3m blogs are published each day alone. This means, you are competing in...

It's something that many people struggle with - in particular young women. But this great HBR article gives some very practical...

The most successful leaders in marketing have 4 key traits in common that contribute to their success.  Based on best practice...

This article picks up on some interesting points. As much as firms these days are big into the digital/tech age, sometimes the most...

It is Monday lunchtime and my content deadline is fast approaching (the newsletter content must be in by 3pm or I let our marketing...

Although as many women as men are now entering the law as a profession, this report in the US shows that career advancement is still...

Though is piece is focuses on content marketing in North America, some of the fundamentals discussed can be used universally and can be...

Yes, insurance, but a very relevant article for all service industries selling an intangible product - I particularly liked the 'Customer...

just because you've always done things a certain way, doesn't mean there may not be other, better ways of doing things. Being prepared to...

Is your website being as efficient as it could be. Most firms these days monitor web traffic, a lot implement software that assists with...

I'm an advocate of print media. The thought that one day books/magazines might all become digital sends shivers down my spine. This...

It is a tenth of the size of the world’s largest law firms but LOD (Lawyers On Demand) is disrupting the traditional model. Co-founder

A recent survey of marketing leaders by Brandworkz and CIM discovered that marketers believe brand identity isn't necessarily understood...

This article discusses common misconception that firms have when trying to "digitize" themselves.

As Andrew Hedley says:  A strategic discussion which omits the competitive element is one-dimensional and very unlikely to deliver a...