1 1 9

What does Brexit mean for professional service firms?

What are the directly implications of UK leaving the EU in the professional services?  There are strategies that firms can enforce to...

Read More…
unknownx500

2 0 7

Jesse James: The Legend That Content Marketing Created

On the weekend I decided to watch a Western so I googled a few of the Classic Western characters - Billy the Kid, Doc Holliday, Wyatt...

Read More…
unknownx500

2 0 5

Emotional engagement is key to successful viral marketing

Any successful marketing campaign has, at its core, a strong emotional pull. It is this element which causes content to be shared, and...

Read More…
unknownx500 mkhmarketing

4 0 9

The challenge of authenticity

Whilst on the search for inspiration I came across this article from James one of IBM's "Distinguished Technical Marketer" Though some...

Read More…
unknownx500

1 5 8

Why the focus of your content shouldn't be... You

In January 1984, the world was introduced to the Apple Macintosh personal computer. The tech giant joined forces with Hollywood director...

Read More…
unknownx500

1 4 159

Influencer marketing in professional services

Anyone in marketing roles, or indeed with teenage children, will be familiar with Youtube vloggers (video bloggers) such as Zoella, Alfie...

Read More…
unknownx500

1 0 9

8 ground rules for great meetings

Important forum for idea sharing or energy sucking 'waste-of-time' - the need for meetings often split the workforce. However with some...

Read More…
unknownx500

2 0 11

Strong teams are made up of strong team players

A great team is made up of individuals who work well together by recognising and understanding their own skills and how they all...

Read More…
unknownx500

2 0 10

Make yourself indispensable

I am going on holiday next week for 2 weeks and a colleague asked me a question today that made me jokingly say to her ‘how are you going...

Read More…
unknownx500

3 0 7

7 Things That Make The Business Case For Content Marketing

Firms are aware that Content marketing is fast becoming one of the most important elements of any on going campaign.  But there can still...

Read More…
unknownx500

2 0 7

Engage With A Career Coach To Reach Your Goals

If you've reached a crossroads in your career and are looking for the way to identify and then achieve your goals, it may be time you...

Read More…
unknownx500 Lorenzo L M.

3 0 9

How to Know It's Time to Outsource Content Marketing

Content Marketing is a very important area.  But is your internal team maximising the potential of content marketing or would it be...

Read More…

3 0 8

Do Managers and Leaders Really Do Different Things?

It's a question probably asked more by the managers than the leaders.  I particularly enjoyed the explanation of differentiation between...

Read More…
unknownx500

3 0 9

The Continued Convergence Of Journalism And Content Marketing

With the news of the FT taking a controlling stake in Alpha Grid, does this pave the way for the next gen of Content/Branded marketing?

Today’s news that the Financial Times has acquired content marketing firm Alpha Grid is further evidence of the seismic shifts taking...…

Read More…
unknownx500

2 0 6

Epic Content Creation On A Shoestring Budget

This article discusses getting the most out of your content marketing campaigns with the budget you have available, and how to maximise...

Read More…
unknownx500

2 0 20

6 Ways to Disagree with Senior Management

Not always a recommended strategy - more a skill that when called on at the right time takes courage and persuasion. Read more about...

Read More…
unknownx500

1 0 8

Good bosses create more wellness than wellness plans do

Who would have thought it? Not only do employees prefer a happier workplace to more money in their paycheck, but they also have more...

Read More…
unknownx500

2 0 12

In or out - what next?

Brexit will have a significant impact on many businesses and Norton Rose Fulbright have launched a helpful site which analyses the issues...

Read More…
unknownx500

2 0 6

Making an investment in your law firm’s technology? Think long term

It is practically impossible to shy away from the need to be constantly upgrading/updating.  It seems professional services firms are...

Read More…

3 0 12

Your Content Marketing Strategy: Is It Effective?

There is a great deal of content created online - something like 3m blogs are published each day alone. This means, you are competing in...

Read More…
unknownx500 erix!

1 4 2

When Twitter goes wrong in professional services

The Baker Small story highlights the dangers that wait for professional services firms who use social channels inappropriately.

Viewing...

Read More…
unknownx500

2 1 15

How to Fake It When You’re Not Feeling Confident

It's something that many people struggle with - in particular young women. But this great HBR article gives some very practical...

Read More…
unknownx500

3 0 15

The Top 4 traits marketing leaders share

The most successful leaders in marketing have 4 key traits in common that contribute to their success.  Based on best practice...

Read More…
unknownx500

2 0 8

Your Employees May Be Your Best Untapped Brand Advocates

This article picks up on some interesting points. As much as firms these days are big into the digital/tech age, sometimes the most...

Read More…
unknownx500

3 2 11

Content creation - How do you find the time?

It is Monday lunchtime and my content deadline is fast approaching (the newsletter content must be in by 3pm or I let our marketing...

Read More…
unknownx500

3 0 7

10 B2B Content Marketing Planning Mistakes That Are Stifling Your Success

Though is piece is focuses on content marketing in North America, some of the fundamentals discussed can be used universally and can be...

Read More…
unknownx500

2 2 209

Legal position of the United Kingdom on Brexit

With so many opinions, articles and notes going around in respect of Brexit, I believe it would be useful to clarify a few constitutional...

Read More…
unknownx500

3 0 10

Don't be afraid to question everything or experiment with new ideas.

just because you've always done things a certain way, doesn't mean there may not be other, better ways of doing things. Being prepared to...

Read More…
unknownx500

3 0 15

8 Hypotheses Worth Testing on Your Website

Is your website being as efficient as it could be. Most firms these days monitor web traffic, a lot implement software that assists with...

Read More…

4 0 10

When Old School Is Out-of-the-Box: Print Magazines as Content Marketing

I'm an advocate of print media. The thought that one day books/magazines might all become digital sends shivers down my spine. This...

Read More…
unknownx500

0 0 6

A nimble and simple approach

It is a tenth of the size of the world’s largest law firms but LOD (Lawyers On Demand) is disrupting the traditional model. Co-founder

Read More…
unknownx500

2 0 14

Want your brand identity to succeed? Ensure your Internal-external brand is aligned

A recent survey of marketing leaders by Brandworkz and CIM discovered that marketers believe brand identity isn't necessarily understood...

Read More…
unknownx500 jakobbg

3 0 11

To Go Digital, Leaders Have to Change Some Core Beliefs

This article discusses common misconception that firms have when trying to "digitize" themselves.

Digital transformation halts, or fails, for many reasons—but most often it’s because minor changes at the surface level do nothing to...…

Read More…
unknownx500

As a free user, you can follow Passle and like posts.

To repost this post to your own Passle blog, you will need to upgrade your account.

For plans and pricing, please contact our sales team at sales@passle.net

Repost successful!

View the repost

Repost successful!

Your repost is currently a draft. Review your repost and request approval.

Something went wrong whilst reposting - please try again.

Sorry - this is not an option. This post already exists in the Passle you have selected.

Try reposting to another Passle.