The best names for companies
I have often wondered why firms, and particularly professional services firms so often name their firms after their founders. Have they...
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Chatbots in law firms
We have a free download outlining our development plans for chatbots for law firms' websites. Why not check it out?
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Everyone is talking about chatbots and their place in the legal industry - how can they make your firm work more efficiently? We're...…
16 Email Subject Lines You'll Probably Want to Click
We all want to send that email that everyone opens. It's all about structuring an eye-catching subject line; we need them to be urgent,...
How to forget about work when you’re not working
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The hard part is that while you may agree with all of these benefits of getting away from your work, you may still have trouble doing it.
How to manage someone who thinks everything is urgent
Some excellent suggestions of how to help those eager beavers in your team pick the right targets for their enthusiasm, make sure they...
To come up with a good idea, start by imagining the worst idea possible
Wrong or reverse thinking can often free up the brain to come up with new and creative solutions to old problems. Even the reframing of...
What is the best marketing team structure to survive 2017?
Marketing can't really be seen as a single discipline any longer, and it is now virtually impossible for one individual to be capable of...
Seven Ideas for Alternatives to Goody Bags
Are goody bags at your events really necessary? or are they a waste of budget that will just end up in landfill? Here are 7...
Agile marketing: A step-by-step guide
Marketers contemplating change often speak of the challenge associated with overcoming business as usual. By aggressively adopting agile...
How to sell Professional Services? Harvard Business Review's 1966 advice still holds true today
This HBR article from 1966 is the first I have ever seen to have really analysed the psychology and processes behind the purchase of...
The changing face of the professional services marketer
In the south-west, the Professional Marketing Forum group hosted a round table of some of the region’s leading professional services...
The Benefits of Saying Nice Things About Your Colleagues
When was the last time you paid a colleague a compliment? Here are some examples of when and how this could be done.
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Research shows that the stories we hear from others that highlight our unique contributions can help us find purpose in our relationships...…
Ignore your clients at your peril
Firms need to remember that their success is dependent on their stakeholders and clients. Attitude is all-important.
Care therefore needs...
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