I have often wondered why firms, and particularly professional services firms so often name their firms after their founders. Have they...

We have a free download outlining our development plans for chatbots for law firms' websites.  Why not check it out?

We all want to send that email that everyone opens. It's all about structuring an eye-catching subject line; we need them to be urgent,...

Some excellent suggestions of how to help those eager beavers in your team pick the right targets for their enthusiasm, make sure they...

Wrong or reverse thinking can often free up the brain to come up with new and creative solutions to old problems. Even the reframing of...

Marketing can't really be seen as a single discipline any longer, and it is now virtually impossible for one individual to be capable of...

Are goody bags at your events really necessary?  or are they a waste of budget that will just end up in landfill? Here are 7 alternative...

Marketers contemplating change often speak of the challenge associated with overcoming business as usual. By aggressively adopting agile...

This HBR article from 1966 is the first I have ever seen to have really analysed the psychology and processes behind the purchase of...

In the south-west, the Professional Marketing Forum group hosted a round table of some of the region’s leading professional services...

When was the last time you paid a colleague a compliment?  Here are some examples of when and how this could be done.

Firms need to remember that their success is dependent on their stakeholders and clients. Attitude is all-important.

Care therefore needs...