7 Content Marketing Mistakes and How to Avoid Them
Complacency can kick in at any time. This article acts a nice refresher reminding one of some of the fundamentals regarding Content...
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The professional body dedicated to raising the standards and enhancing the credibility of marketers working in the professions
Contributors
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Nadia Cristina
Managing Editor -
Kirsty Hall
Marketing Manager -
Lee Grunnell
Founder at Thirteen -
Rachel Hoddinott
Acting Head of Sales & Marketing -
Irene Redman
Head of Business Development & Marketing -
Will Spencer
Head of Practice and Sector Business Development -
Scott Addison
Director -
Maggie O'Neill
Head of Memberships -
Ryan Sloan
Head of Commercial -
Helena Sundarajoo
Member Services Executive -
Morag Campbell
Member Services & Data Manager -
Helen Trudgeon
Head of Programming
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The four pillars of distinctive customer journeys
The professions can always learn from other sectors. Research, conducted on financial services, reveals that focus, simplicity, “digital...
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Word clouds show how different you are from your competitors... or not
A brief world cloud analysis of your website, and those of your competitors, should show how you truly differentiate yourself. However,...
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Pattys-photos
Putting products into services
Excellent article on how the professions candiscover, develop and monetise potential products by identifying opportunities for...
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Being well-prepared
Do marketers have to rewrite their plans following Britain’s decision to exit the EU? Richard Crook, marketing head across EMEA for...
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