Agile marketing: A step-by-step guide
Marketers contemplating change often speak of the challenge associated with overcoming business as usual. By aggressively adopting agile...
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unknownx500
How to sell Professional Services? Harvard Business Review's 1966 advice still holds true today
This HBR article from 1966 is the first I have ever seen to have really analysed the psychology and processes behind the purchase of...
unknownx500
familymwr
The changing face of the professional services marketer
In the south-west, the Professional Marketing Forum group hosted a round table of some of the region’s leading professional services...
unknownx500
The Benefits of Saying Nice Things About Your Colleagues
When was the last time you paid a colleague a compliment? Here are some examples of when and how this could be done.
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Research shows that the stories we hear from others that highlight our unique contributions can help us find purpose in our relationships...…
unknownx500
Ignore your clients at your peril
Firms need to remember that their success is dependent on their stakeholders and clients. Attitude is all-important.
Care therefore needs...
unknownx500
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