4 ways to teach your kids about work
We spend a lot of time working. We also invest a lot in educating children. But we treat these two activities separately. By involving...
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4 Elements of a Great Email Closing Line
Studies show that due to the recency effect, people have the best recall for the last items on a list, making your email closing line...
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Last week the Passle caravan headed to New Orleans to the LMA, a spring in our step and hope in our hearts. Six hours of jet lag and a...
45-48% of business decision-makers said thought leadership directly led to them purchasing from the publishing company.
Enterprise B2B sales and marketing cycles have so many influences on decision-makers. Knowing if one type marketing approach is working...
Leveraging Content: Notes from the LMA
Choose your launch sector for Content creation wisely
When we launch at a new client we will typically ask our clients to choose a sector...
A Healthy Body = Healthy Mind
For the last few years I have been in a bit of a rut; same job, same habits (mostly bad) and more or less the same income. By the end of...
How Influencer Marketing Can Work in a B2B Context
Most people who write about influencer marketing write in a B2C context. We all see stars walking on red carpets and they are just...
7 traits of super-productive people
Is there someone on your team who seems unusually productive? Someone who gets a huge amount done — without working longer hours? If it...
People, Process, and Three Ways To Avoid The Tech Trap
Navigating your Digital Transformation Journey means actively avoiding the Tech Trap at every turn because technology is so woven into...
Sustaining Digitisation Hinges on Culture
Contrary to the headlines about robots taking over, meaningful dialogue around the value of people and importance of culture is at the...
The two traits of the best problem-solving teams
Cognitive diversity and psychological safety… No, me neither. However it appears that these are the two things that a team needs to be...
The Power and the Pitfalls of Personal Branding
Having recently spoken at a well-received PM Forum event at Leeds on this topic, Deborah Ogden explores that Personal impact is part of...
Why digital strategies fail
While there are many reasons why digital strategies are struggling today, the pillars of strategy (where and how to compete) remain the...
7 Hidden Opportunities to Increase Your Company’s Value
Some of the best opportunities for a company to improve its value lie hidden in plain view. Again and again in our strategy work for...
Katherine McPherson Explains How To Approach ABM for Law Firms
Reading the latest pmforum magazine I was drawn to this article. I have heard of Fieldfisher's excellent approach to Marketing and BD and...
Marketing to Gen Z: What Everyone Over the Age of 30 Ought to Know
You might assume young people don't hear what you have to say, but they do — they just choose not to listen. If you want to reach Gen Z,...
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