Must have law firm experience. Where are the new ideas coming from?
“Must have previous law firm experience”. This has to be the most common phrase to appear on job descriptions for marketing &...
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Valuable advise for advisers
Although this is written from the perspective of ad agencies, a valuable reminder for any marketing or comms-related adviser to the PSF...
The bit of brand that's forgotten - employer brand
When people talk about brand or branding for law firms, it's generally from the client perspective. But what about the importance of...
It's not about you in client feedback. So choose your questions carefully!
Insightful piece about questioning technique when it comes to client feedback. Funny how the typical question - what could we do...
The power of pricing
A great piece which underscores some of the ideas which came up in this month's PM Forum London event on commerciality. Namely,...
Values - the DNA of how you're distinctive
I spoke at a law firm away day this week, where they shared their mission, vision and values with every member of staff. The contrast...
FY15 results season - scores on the doors at half time
We're almost at the half way point of results season, with 46 of the top 100 UK law firms announcing their FY15 figures. So how is the...
Costless Influencing Strategies
To be most effective we all need to influence and persuade others - be they partners, colleagues or clients - into action. Writing in...
Do you have clients or do you have customers? Why?
I was part of a panel discussion recently at a law firm away day. We were asked whether law firms should refer to their clients or...
The pursuit of happiness?
"Don't worry, be happy" But what if you aren't, is it always a negative state of mind or just a realistic one? Maybe if we stop pursuing...
UK top 100 FY15 results update
More than a third of the top 100 UK law firms have now released their FY15 results. So what's the story so far?
Well, total revenue so...
The great innovation debate
There's been a lot of debate recently about how innovative law firms are (they're not, in case you're wondering). This article about...
Innovate or die!
Not always easy in the professions but it's no longer an option to hide away and just do what has always been done - the young...
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