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Valuable advise for advisers

Although this is written from the perspective of ad agencies, a valuable reminder for any marketing or comms-related adviser to the PSF...

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unknownx500

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The bit of brand that's forgotten - employer brand

When people talk about brand or branding for law firms, it's generally from the client perspective. But what about the importance of...

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The power of pricing

A great piece which underscores some of the ideas which came up in this month's PM Forum London event on commerciality. Namely,...

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1 2 44

Values - the DNA of how you're distinctive

I spoke at a law firm away day this week, where they shared their mission, vision and values with every member of staff. The contrast...

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unknownx500 HowardLake

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Costless Influencing Strategies

To be most effective we all need to influence and persuade others - be they partners, colleagues or clients - into action. Writing in...

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unknownx500 royblumenthal

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Do you have clients or do you have customers? Why?

I was part of a panel discussion recently at a law firm away day. We were asked whether law firms should refer to their clients or...

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unknownx500 ~ Paige ~

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The pursuit of happiness?

"Don't worry, be happy" But what if you aren't, is it always a negative state of mind or just a realistic one? Maybe if we stop pursuing...

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unknownx500

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UK top 100 FY15 results update

More than a third of the top 100 UK law firms have now released their FY15 results. So what's the story so far?

Well, total revenue so...

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unknownx500

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The great innovation debate

There's been a lot of debate recently about how innovative law firms are (they're not, in case you're wondering). This article about...

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unknownx500

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Innovate or die!

Not always easy in the professions but it's no longer an option to hide away and just do what has always been done - the young...

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unknownx500

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