Why Social Media Sits In The C-Suite (Not Just In Marketing)
Several years ago I wrote this blog post about explaining social media marketing to my dad. Today, I saw this article shared on...
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What a year of WFH has done to our relationships at work
Successful organisations of the future – that are engaging, innovative, creative, and inclusive – will be those that foster supportive...
The future of leadership: Skills to look for in business leaders post-COVID-19
While this pandemic won’t last forever, what will remain is a new type of effective leadership formed through the evolution of how we are...
Most companies are triangles but Professional Services are square. Their tech choices should reflect that.
Most companies have a CEO, a small C-suite followed by increasing numbers of EVPs, SVPs, VPs and so on, each managing a number of people....
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I attended a very engaging panel discussion last week at the Marketing Leaders Summit organised by the Lawyer around Pricing vs...
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This forms some of the strategies we take our...
To have an effective Thought Leadership process, it must be easy.
Lawyers are clever, but they are busy. So if you want them to step away from their fee work to create content to engage their clients,...
The Legal Marketing Association CMO Forum: The three keys to success in the 2020's
My colleague Ali Bone and I were fortunate to represent Passle at this week's LMA CMO Virtual Forum. It was an excellent panel discussion...
Why B2B Content Marketers Should Take Inspiration From Netflix (via @iSocialFanz)
I've just jumped off an amazing Clubhouse social media chat about influencer engagement and its connection with employee advocacy and...
What professional service firms must do to thrive
This new framework enables a practice to develop a clear profile, among both clients and professionals, and formulate a coherent strategy...
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