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Digital marketing comes to legal

Interesting to see Bird & Bird going down the digital marketing route as 3Kites is doing the same thing with Passle.

Bird & Bird has created what is understood to be the first app designed by a law firm to help in-house marketing teams and agencies with...…

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unknownx500 opensourceway

0 1 49

Lessons from the Digital Marketing Show #2: Conversations not Presentations

We are exhibiting at the Digital Marketing Show today and tomorrow (stand B66). I'm going to try and report here on some of the talks...

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unknownx500

0 1 5

Lessons from the Digital Marketing Show #5: Be Collaborative

We are exhibiting at the Digital Marketing Show today (stand B66). I'm going to try and report here on some of the talks I've attended...

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unknownx500

2 3 6

What should be keeping managing partners awake at night?

Four questions you should ask in order to prepare for future marketing challenges

There are thousands of professional service firms around...

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unknownx500

1 2 40

How to get storytelling in marketing right

Storytelling and narrative are all the rage in professional services marketing these days - and rightly so. The challenge though is to...

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unknownx500 umjanedoan

1 0 25

Can you fake authenticity?

Anyone who knows me will know that one of the core principles of my branding work with professional firms is that they need to be RAD -...

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unknownx500

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Should business be purpose focused or money focused?

I've had many conversations with professional firms recently about becoming a more purpose-driven business. Often this is in the context...

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unknownx500

2 0 32

The purpose behind EY and LinkedIn collaborating

EY and LInkedIn recently launched a new alliance to "help companies use technology, social networks and innovative sales techniques to...

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unknownx500

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