Why doesn't Twitter work for Professional Services?
It is pretty obvious really but the 140 character limit of Twitter hardly lends itself to nuanced discussion. And the bit of...
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Parabis and the implications for external investment in law firms
The sale of the various parts of the Parabis group as part of a pre-packed administration hasn't warranted the comment in the legal press...
How to get storytelling in marketing right
Storytelling and narrative are all the rage in professional services marketing these days - and rightly so. The challenge though is to...
Lessons from the Digital Marketing Show #5: Be Collaborative
We are exhibiting at the Digital Marketing Show today (stand B66). I'm going to try and report here on some of the talks I've attended...
Lessons from the Digital Marketing Show #2: Conversations not Presentations
We are exhibiting at the Digital Marketing Show today and tomorrow (stand B66). I'm going to try and report here on some of the talks...
LinkedIn's Top 10 Tips for a great profile [slideshare]
A 2 page checklist from the "real" experts.
Can you fake authenticity?
Anyone who knows me will know that one of the core principles of my branding work with professional firms is that they need to be RAD -...
Should business be purpose focused or money focused?
I've had many conversations with professional firms recently about becoming a more purpose-driven business. Often this is in the context...
The purpose behind EY and LinkedIn collaborating
EY and LInkedIn recently launched a new alliance to "help companies use technology, social networks and innovative sales techniques to...
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