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A golden age for marketing

Science, substance, story, speed and simplicity - the keys to success for marketers in 2016. 

Organizational simplicity is fueling speed, and story is pulling things together while inspiring both the customer and the organization.

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2015 - in summary here are the rules....

To finish off 2015 here  is some great advice from Jeremy Galbraith (CEO Burson-Marsteller) when it comes to content:

1. Be Pertinent

2. Be...

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Why law firms are getting their offices wrong

This article about the way law firms use their office space throws up some interesting thoughts.  The phrase 'design magnolia' is...

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Purpose + meaning = engagement

This is a great article explaining how KPMG increased the engagement of their people by giving a clear sense of purpose to their work.

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Why doesn't Twitter work for Professional Services?

It is pretty obvious really but the 140 character limit of Twitter hardly lends itself to nuanced discussion.  And the bit of...

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