The rule of thirds for content
In photography and design, there is a well-understood concept where the image is broken down into thirds. Each third becomes an important...
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What Every Digital Marketer Needs To Know About Strategic Planning
So often I've seen Marketing planning being either last years plans with a couple of things "dialed up" or "dial down" or a list of...
How to increase productivity without giving up your free time
Work smarter, not harder – and learn how to do just exactly what needs to get done.
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We all have the same hours in the day, yet how we prioritize our time and energy will dictate our ability to execute tasks efficiently....…
What is the real key to powerful leadership presence?
This piece succinctly outlines the challenges faced in modern life. Electronic devices create a culture of being 'always on'....
5 things to check for your next marketing campaign
For many of us in Marketing, this is now the business end of the year. Plans and budgets have been prepared, strategies decided, now it's...
Is story-telling in marketing a dying art?
Gav Thompson, chief customer officer at fashion brand Boden makes a powerful argument for the importance of intuition in marketing.
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“Data is fantastic and you have to understand it, learn it and love it, but not at the expense of being able to empathise with your...…
1-2-3 Snowball! How to help your Lawyers be Successful at Business Development?
I'm in Atlanta, Georgia and it's great to be listening to the session "Driving Growth: Building Your Ability to Lead the Lawyers to Bring...
How to Speak Up in a Meeting, and When to Hold Back
Speaking up doesn't come naturally to all of us, some are more confident than others, which isn't always a bad thing but it is important...
You don’t have to be CEO to be a visionary leader
This article highlights three critical vision-creation opportunities that you can grasp, even if you are not the CEO: contributing to...
How to Clean up your Personal Brand
So many LinkedIn profiles were set up as CVs to support a job hunt you had sometime in your life. It's obvious when you were job...
How to take criticism well
What do you mean you don't like this article? That would be really hard to take if I hadn't taken onboard these lessons on how to be more...
Put skates on the snail...
Practical insights here on improving agility for marketing teams. You can’t buy ‘fast’. You have to be it. You have work hard to...
How to drive successful sector marketing - Baker Botts LLP and Acritas
Elizabeth Duffy (Acritas) and Gillian Ward (Baker Botts LLP) lead an engaging session exploring how to build a successful sector...
LMA 2019: The next big thing is 'Service 'Metamorphosis
I am fortunate to be at the Legal Marketing Association Conference in Atlanta again this year and just attended the 2019 edition of the '
Justify, Rationalize, or Ignore Negative Feedback?
It's important to understand where you may have gone wrong, in the long run knowing this information could help you. Criticism may appear...
How to speak up in a meeting, and when to hold back
Speaking up in a meeting is one of the single-most effective ways to raise your visibility and build a relationship of trust with your...
Treat your weekend like a vacation!
Its all about the mindset! Slow down and embrace the weekend.
Have some 'you' time! Pay more attention to the surroundings in front...
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