Gav Thompson, chief customer officer at fashion brand Boden makes a powerful argument for the importance of intuition in marketing.
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“Data is fantastic and you have to understand it, learn it and love it, but not at the expense of being able to empathise with your customers and tell a good story.”
https://www.marketingweek.com/2019/03/13/tsb-eve-boden-marketers-stop-chasing-data/
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