Gav Thompson, chief customer officer at fashion brand Boden makes a powerful argument for the importance of intuition in marketing.
“Data is fantastic and you have to understand it, learn it and love it, but not at the expense of being able to empathise with your customers and tell a good story.”
https://www.marketingweek.com/2019/03/13/tsb-eve-boden-marketers-stop-chasing-data/
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