GDPR is coming in 2018 - what you need to know
EU data protection regulations will come into force in April 2018 and every business will be affected. This article gives a brief summary...
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4 Ways to control your emotions in tense moments
From 'owning the emotion' to 'finding your primal story, this article provides a framework to work through an initially emotional...
10 Ways to get more people to read your content
An interesting article with a quick reference to seldom used eyetracking (and heatmaps) to understand web users reading traits.
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Jakob Nielson’s web usability study from 1997 showed that 79 per cent of web users scan rather than read. In addition, eyetracking...…
Can I Use This Photo on Social Media? Understanding Image Copyright
Have you ever wondered if the pictures you are using on Social Media are protected by copyright? This article gives a concise explanation...
The age of analytics: Competing in a data-driven world
With the volume of data doubling every three years, a new report from the McKinsey Global Institute looks at the range of applications...
How to discover your company’s DNA
Discovering your “firm's DNA” can help define its culture and strategy – and leads to an understanding of where it sits in a...
Attention Law firms, You’re not selling what we’re buying!
, a leading analyst of the global legal market and forecaster of its future development, explains why just because law...
You own your online intellectual property - make sure you protect it
Social media has made it easy for people to reproduce your online content without permission. In most cases, it will be a simple matter...
"When it comes to subject lines, boring works best"
Tis the season for evaluation, so I've looked back on Passle's weekly newsletter. A subject line is essentially a big shiny sign which,...
Why new data laws (GDPR) could be a marketing opportunity
Are you prepared to welcome the new EU General Data Protection Regulation (GDPR) when it comes in to force in May 2018?
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GDPR is onerous but it's not all bad news. In fact it presents an opportunity to transform your relationship with your customers and...…
Analyzing Big Data Using an Integrated, Customer-Centric Approach
Technology is constantly improving and data is constantly increasing - an informative article looking at the the business value of big data.
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Businesses are trying to leverage their vast amounts of data to stay ahead of the competition and move their business forward. The...…
The Seven Factors of Company Value
Even in a weak economy, some companies find ways to thrive. These firms become top acquisition prospects and can receive extraordinary...
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