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GDPR is coming in 2018 - what you need to know

EU data protection regulations will come into force in April 2018 and every business will be affected. This article gives a brief summary...

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4 Ways to control your emotions in tense moments

From 'owning the emotion' to 'finding your primal story, this article provides a framework to work through an initially emotional...

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10 Ways to get more people to read your content

An interesting article with a quick reference to seldom used eyetracking (and heatmaps)  to understand web users reading traits.

Jakob Nielson’s web usability study from 1997 showed that 79 per cent of web users scan rather than read. In addition, eyetracking...…

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The age of analytics: Competing in a data-driven world

With the volume of data doubling every three years, a new report from the McKinsey Global Institute looks at the range of applications...

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How to discover your company’s DNA

Discovering your “firm's DNA”  can help define its culture and strategy – and leads to an understanding of where it sits in a changing...

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You own your online intellectual property - make sure you protect it

Social media has made it easy for people to reproduce your online content without permission. In most cases, it will be a simple matter...

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"When it comes to subject lines, boring works best"

Tis the season for evaluation, so I've looked back on Passle's weekly newsletter. A subject line is essentially a big shiny sign which,...

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Why new data laws (GDPR) could be a marketing opportunity

Are you prepared to welcome the new EU General Data Protection Regulation (GDPR) when it comes in to force in May 2018? 

GDPR is onerous but it's not all bad news. In fact it presents an opportunity to transform your relationship with your customers and...…

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Analyzing Big Data Using an Integrated, Customer-Centric Approach

Technology is constantly improving and data is constantly increasing - an informative article looking at the the business value of big data.

Businesses are trying to leverage their vast amounts of data to stay ahead of the competition and move their business forward. The...…

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The Seven Factors of Company Value

Even in a weak economy, some companies find ways to thrive. These firms become top acquisition prospects and can receive extraordinary...

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