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How to Lead When Your Team Is Exhausted — and You Are, Too
Long COVID speaks as much to the management of the rest of this pandemic as the residual symptoms of the illness.
Festive music playing as...
Joining the journey
In their new review, Soukias Jones share how firms have developed their brands and consider the latest issues and trends in branding and...
Get the most out of your day
This article has some excellent tips. Given the constant stream of notifications that can interrupt the working day, practical...
Where did the commute time go?
So it's not just me! This is a question I've been asking myself since starting to work from home. However much we hated the cancelled...
Should your company ethics and values be part of your marketing?
Last week I was talking with some friends about Coca-Cola and how it has once again topped the list of global waste producers in 2020. We...
Returning to work after lockdown: Lessons from Wuhan
Although this research focused solely on the situation in Wuhan, the study highlights the importance of managers and employees working...
How To Create Content That Actually Has an ROI
Interesting survey in this article
"A survey by the American Press Institute from 2018 looked into news consumption behaviors and found...
The O Shaped Lawyer. Are They The Future?
The law industry has a problem that has been looming for a number of years and it starts at the grass routes of how lawyers and trained...
To have an effective Thought Leadership process, it must be easy.
Lawyers are clever, but they are busy. So if you want them to step away from their fee work to create content to engage their clients,...
Come sail away...Blue Ocean Strategy
In the time of a pandemic having the headspace for strategy is a tough call. Inspiration here in the form of a case study to...
The Outlook for Digital Marketing in 2021
This is based on a great video and report by Simon Kemp, a quick summary follows:-
"Now the big headline from our Digital 2020 July Global...
Write to reward your reader
Throw out the writing rule book – keep it simple, keep it specific and keep it stirring.
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Research by scientists today shows there is. Thanks to the work of psychologists and neuroscientists using MRIs, EEGs, PETs and other...…
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