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'Do not be stuffy': The Economist's Style Guide

The Economist's author style guide is full of great writing advice (though the writing style, ironically, might put you off). I...

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Do CMOs really add value?

Want to make it to the C-suite? Get some ammunition from a new study.

Companies with a CMO perform 15% better, on average, than companies without one.


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Lessons from a crisis

As the VW situation deepens and broadens we see the damaging effects of a crisis played out in the public eye. The firm lost a large...

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Private equity investment in the law

When the legal market was deregulated there was much speculation about an impending tide of external investment in law firms. The...

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Motivating your experts to produce content

There is no doubt that content written by your in-house experts is a powerful addition to your marketing, but it can be very difficult...

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Make time for books!

Pick up a paperback and relearn the joy of a non-electronic, reading experience.

It’s almost—almost—as if hundreds of billions of dollars of engineering and product design have gone into building the perfect machine...…

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Making a sector strategy a reality

An interesting article about how DLA Piper is refining and sharpening its sector strategy. Many firms have tried sectors but few have...

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