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Claire Mitchell

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Member Services & Data Manager
Nadia Cristina

Managing Editor

PM Forum Archive

Do CMOs really add value?

Nadia Cristina

September 23, 2015

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Nadia Cristina

Want to make it to the C-suite? Get some ammunition from a new study.

Companies with a CMO perform 15% better, on average, than companies without one.

https://hbr.org/2015/10/do-cmos-really-add-value

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More posts by Nadia Cristina

CMO Series EP37 - Lee Watts of Ashby & Co. Consulting on the power of personal branding in legal marketing, Charlotte Knight, Eugene McCormick

CMO Series EP37 - Lee Watts of Ashby & Co. Consulting on the power of personal branding in legal marketing, Charlotte Knight, Eugene McCormick

Nadia Cristina

CMO Series EP36 - Bree Metherall of Stoel Rives LLP on the importance of asking "why?" in legal business development, Charlotte Knight, Will Eke

CMO Series EP36 - Bree Metherall of Stoel Rives LLP on the importance of asking "why?" in legal business development, Charlotte Knight, Will Eke

Nadia Cristina

CMO Series EP35 - David Bruns of Farella, Braun + Martel on the process of getting to the legal BD win, Charlotte Knight, Alistair Bone

CMO Series EP35 - David Bruns of Farella, Braun + Martel on the process of getting to the legal BD win, Charlotte Knight, Alistair Bone

Nadia Cristina

CMO Series EP34 - Susanne Mandel of Lowndes on tailoring a Business Development coaching program to fit your firm, Charlotte Knight, Charles Cousins

CMO Series EP34 - Susanne Mandel of Lowndes on tailoring a Business Development coaching program to fit your firm, Charlotte Knight, Charles Cousins

Nadia Cristina

CMO Series EP33 - Karen Wilcox of Taylor English on scaling a marketing function to meet the needs of an ambitious firm

CMO Series EP33 - Karen Wilcox of Taylor English on scaling a marketing function to meet the needs of an ambitious firm

Nadia Cristina

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