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Customer Value: A compass for Marketing Automation

Digital transformation should focus on improving client experience and value rather than reducing costs

There’s no question that new digital technologies allow marketers to approach customers with surgical precision, unlike the blunter...…

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unknownx500

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7 deadly sins of innovation

Sometimes you can illustrate a point better using pictures or this case cartoons. In light of the upcoming event in PM Forum Manchester...

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unknownx500

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When B2B buyers want to go digital – and when they don’t

New research indicates where to focus digital investments so that they will reap rewards in online and face-to-face channels.

The importance of an efficient service relates to the second finding: the way the experiences of B2B buyers in the online consumer world...…

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unknownx500

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