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Stress leads to bad decisions. Here’s how to avoid them

Insightful article with some helpful suggestions on how to find the right route to an optimal choice.  Torn between two extremes?...

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Customer Value: A compass for Marketing Automation

Digital transformation should focus on improving client experience and value rather than reducing costs

There’s no question that new digital technologies allow marketers to approach customers with surgical precision, unlike the blunter...…

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7 deadly sins of innovation

Sometimes you can illustrate a point better using pictures or this case cartoons. In light of the upcoming event in PM Forum Manchester...

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When B2B buyers want to go digital – and when they don’t

New research indicates where to focus digital investments so that they will reap rewards in online and face-to-face channels.

The importance of an efficient service relates to the second finding: the way the experiences of B2B buyers in the online consumer world...…

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A simple way to be more assertive (without being pushy)

Speaking up can be difficult — and sometimes overwhelming — especially if you are shy and lack confidence. It can feel pushy and overly...

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The Key To Successful Branded Content: Experimentation

If you don’t try, you’ll never know, right? It’s important that brands remember to step outside of their comfort zones every now and...

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