If you don’t try, you’ll never know, right? It’s important that brands remember to step outside of their comfort zones every now and then, instead of reaching for those default design templates. Victoria Greene encourages you to ditch the Inbound Marketing approach to try something fresher.
I am not saying that you should reject or scrap your inbound marketing strategy (quite the opposite). What I am saying is that if you go on creating content like drones, following your editorial calendar to the letter, you will miss out on key opportunities to create wonderful, creative things. You need to allow your content team to put down strategy for a few seconds, and create content that will capture people’s hearts, as well as their minds.