At next week's Lawyer Business Leadership Summit I will explore how law firms can develop a more persuasive market proposition.

So for this month’s Quick Thinking I challenged myself to define exactly what a genuinely distinctive law firm would look like.

Over and above delivering legal advice, what would the legal business of the future do that the law firm of today and yesterday doesn’t? What would its purpose be? How would you market it? As the market evolves, consolidates and then fragments, how can a firm stand out against the influx of new players and alternative service providers?

Read my ideas and thinking at