The role of Business Development is a highly nuanced one within Law Firms. Lawyers are frequently keen to manage the sales process and relationship with clients - this is what the client wants (see below) and in yesteryear's world, where marketing in Professional Services was often a grand term for breakfast seminar administration, this makes sense. However, as marketing becomes increasing sophisticated, and technology-driven, it simply isn't sensible or feasible for all the partners to have an intimate knowledge of the technologies required.

That said, the client wants to hear from the experts. So how to manage that magic trick? Well have a look at a marketing platform, such as Passle, which is designed to fix exactly that problem.