Technology is constantly improving and data is constantly increasing - an informative article looking at the the business value of big data.
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Businesses are trying to leverage their vast amounts of data to stay ahead of the competition and move their business forward. The application of Big Data analytics refers to the idea that companies can extract value from collecting, processing and analyzing vast quantities of data.
https://www.appuri.com/blog/analyzing-big-data-using-an-integrated-customer-centric-approach/
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