This piece simplifies some of the most important elements of content marketing and discusses their contributions to the overall strategy.
Is your B2B content marketing strategy successful? Or do you at times feel like your strategy needs a facelift? According to Content Marketing Institute, content marketing leaders experience 7.8 times more site traffic than non-leaders. So what sets these two groups apart, and how can you boost your content strategy to generate that kind of success?
http://b2bprblog.marxcommunications.com/b2bpr/energize-your-b2b-content-marketing-strategy