With software increasing exponentially a lack of choice is no longer a problem. This article helps to water down the "choices" and focuses on how to make the right selection.
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Categorizing marketing software can feel like trying to define the latest craft beer style when your usual drink of choice is Bud. There’s a constant evolution of marketing categories, along with a lack of definition around content marketing software.
http://www.curata.com/blog/content-marketing-software-guide/
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