4 Elements of a Great Email Closing Line
Studies show that due to the recency effect, people have the best recall for the last items on a list, making your email closing line...
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General Counsel: what do they want from law firms
Last week the Passle caravan headed to New Orleans to the LMA, a spring in our step and hope in our hearts. Six hours of jet lag and a...
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45-48% of business decision-makers said thought leadership directly led to them purchasing from the publishing company.
Enterprise B2B sales and marketing cycles have so many influences on decision-makers. Knowing if one type marketing approach is working...
unknownx500
Leveraging Content: Notes from the LMA
Choose your launch sector for Content creation wisely
When we launch at a new client we will typically ask our clients to choose a sector...
unknownx500
Katherine McPherson Explains How To Approach ABM for Law Firms
Reading the latest pmforum magazine I was drawn to this article. I have heard of Fieldfisher's excellent approach to Marketing and BD and...
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