0 1 14

The disappearance of the distinction between B2B and B2C marketing

Great article by Gartner about the merger of B2B and B2C marketing.

While I would agree B2B marketing does not need to drive you to a...

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unknownx500

3 1 36

General Counsel: what do they want from law firms

Last week the Passle caravan headed to New Orleans to the LMA, a spring in our step and hope in our hearts. Six hours of jet lag and a...

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unknownx500

2 1 13

45-48% of business decision-makers said thought leadership directly led to them purchasing from the publishing company.

Enterprise B2B sales and marketing cycles have so many influences on decision-makers. Knowing if one type marketing approach is working...

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unknownx500

1 1 31

Leveraging Content: Notes from the LMA

Choose your launch sector for Content creation wisely

When we launch at a new client we will typically ask our clients to choose a sector...

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unknownx500

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