Practical insights here on improving agility for marketing teams. You can’t buy ‘fast’. You have to be it. You have work hard to understand what to strip out, what to whittle down to its leanest functioning form.
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We need to move more crisply in our considered marketing decisions, and take the flab out of our quotidian processes and systems.
https://www.marketingweek.com/2018/11/26/marketers-risk-too-slow/
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