To finish off 2015 here  is some great advice from Jeremy Galbraith (CEO Burson-Marsteller) when it comes to content:

1. Be Pertinent

2. Be Authentic

3. Be Useful

4. Be Visual

5. Plus love, laugh, dream and dance (I liked the picture - see number 4 above)!

My New Year's resolution is to tell more stories. I am reading again and again that no-one cares about stats and facts unless they are wrapped up in a good old fashioned stories. 

I am off to think about this whilst consuming far too much food and drink for a few days. Merry Christmas and see you in 2016!