Valuable advise for advisers

PM Forum Team

July 29, 2015

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PM Forum Team

Although this is written from the perspective of ad agencies, a valuable reminder for any marketing or comms-related adviser to the PSF community too...the same principles clearly apply.

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remember that customers choose vendors...but consultants accept clients

http://adage.com/article/agency-viewpoint/agencies-stop-thinking-a-vendor-act-a-partner/299339/?sourceid=34&utm_source=social-media&utm_medium=social-media&utm_campaign=TweetoftheDay&partnerref=social-media_social-media_TweetoftheDay

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