Insightful piece about questioning technique when it comes to client feedback. Funny how the typical question - what could we do differently? assumes so much knowledge about us on the client's behalf and doesn't really put the focus on them either!

At best, argues PM Forum 2015 Masterclass speaker Jerry Angrave, it seems an unfair question to ask customers to comment on things they are not familiar with. At worst, clients will try and second guess or make assumptions of their own. Responses might give a sense of direction and indeed, some qualitative context is better than a void, but either way there are other questions that will produce better results.