The results of the Google for Work and Raconteur survey make for an interesting read. They ask 'With improved business performance the destination, and better collaboration the vehicle, who should be behind the wheel?'
In short IT and Marketing lead the way - as both drivers of innovation and being best at collaborating with others in their organisation.
Right on (Google) trend , this year's PM Forum Conference (24 Sep) features a panel session - 'Collaboration, Collaboration, Collaboration' to discuss the inter-dependency of management experts and functions in professional firms. Moderated by marketing maestro Elliot Moss and featuring IT innovator Sara Newman alongside HR heroine Irena Molloy. Full details at http://www.pmforum.co.uk/events/conferences.aspx
Respondents see IT (then Marketing) as the department that is the most important driver of innovation within individual organizations. Some 26% of respondents named it among the top two, whereas the second most frequently mentioned department was marketing at 17%. Respondents also consider IT (then Marketing) to be the department that is most accomplished at collaborating both with other departments in the same organization and externally