The Number One Skill You Need
As the world moved from 'Trusted Advisors' to 'Strategic Partners', the essential skills needed to fully understand your clients, their...
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Customer Value: A compass for Marketing Automation
Digital transformation should focus on improving client experience and value rather than reducing costs
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There’s no question that new digital technologies allow marketers to approach customers with surgical precision, unlike the blunter...…
Ignore your clients at your peril
Firms need to remember that their success is dependent on their stakeholders and clients. Attitude is all-important.
Care therefore needs...
Why Emotional Intelligence May Be the Key to Building Client Relationships
Hilary Gladwell of Nisus consulting explores emotional intelligence (EI) in depth, after attending a PM Forum South West event with Ruth...
Know your customers’ “jobs to be done”
Nothing helps more with selling than knowing the 'to do' list of your client; what keeps them awake at night? What challenge are they...
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