Having recently spoken at a well-received PM Forum event at Leeds on this topic, Deborah Ogden explores that Personal impact is part of your personal brand – it’s about the words you choose, your vocal impact and your charisma.
But what happens if we leave personal brand to chance, or commit brand blunders that detract from the brand value rather than building it? This article provides five faux pas to avoid when it comes to building a powerful personal brand.
Consciously managing both image and reputation on and off-line will greatly improve relationships, profile and success. When we are authentic, communicate effectively and are consistent in our behaviours, our personal brand is a powerful tool, maximising profile and presence.