Having recently spoken at a well-received PM Forum event at Leeds on this topic, Deborah Ogden explores that Personal impact is part of your personal brand – it’s about the words you choose, your vocal impact and your charisma. 

But what happens if we leave personal brand to chance, or commit brand blunders that detract from the brand value rather than building it?  This article provides five faux pas to avoid when it comes to building a powerful personal brand.