Marketers contemplating change often speak of the challenge associated with overcoming business as usual. By aggressively adopting agile practices, they can transform their organisations into fast-moving teams that continually drive growth for the business.
Marketing organizations that formerly took multiple weeks or even months to get a good idea translated into an offer fielded to customers find that after they adopt agile marketing practices, they can do it in less than two weeks.
unknownx500
More posts by Nadia Cristina
