Marketing can't really be seen as a single discipline any longer, and it is now virtually impossible for one individual to be capable of mastering every element successfully. Instead, marketing leaders now need to look at the key skills they require to create the perfect marketing team for their organisation - covering a wealth of areas including but not exclusively - digital, SEO, content, design and copywriting.
As the concept of ‘Marketing’ has spiralled to encompass everything from technology spend to, well, pretty much everything a business does, it has become necessary to rebuild team structures around different specialisms and to recruit from outside the traditional marketing hunting grounds.
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