The outsourcing of marketing functions within professional services firms is increasing, as more specialised channels open up, requiring specific knowledge and skillsets which may not be available in-house.
It is therefore worth reviewing your in-house marketing activities and understanding what external options are available.
Smaller firms may also find outsourcing to be the most efficient way to maximise their marketing budgets, by delegating specific functions and activities to experts.
There are of course inherent risks with going down this route, but if firms are aware of what they are, this should help to mitigate them and create safeguards against them.
Outsourced marketing is an important way that professional services firms today keep up with the pace of change in the marketplace. While some firms use it to address distinct, short-term needs, others turn to outside marketing firms to deliver the sophistication, power and performance they could never attain with in-house resources alone. Chances are, you will be using outsourced marketing resources, yourself, in the near future — if you aren’t already