Content marketing should be about creating quality, relevant and useful writing that supports your business and promotes your expertise to existing and potential clients. Before getting started, it's useful to set out a clear strategy that sits with your broader marketing strategy to ensure
This short blog gives you checklist of what you need to think about when creating your content.
- What is its purpose - who are you targeting and what do you want to achieve?
- What type of content is it - white papers, blogs, social media?
- Where are you posting it - on your own website, on partner sites, or on social media platforms?
As a final point, it's also important to track your content marketing activities, measuring its reach and impact to understand what works and what doesn't.
Asking these questions and having processes in place will inform your activities, and should also make the process of creating content far easier.
You only have to look to high-performing law firms that have embraced content marketing to see the benefits. By demonstrating their knowledge and positioning themselves as industry leaders through content, these companies attract eager clients that they’re able to select from, based on whether they’re right fit for the firm.