In the south-west, the Professional Marketing Forum group hosted a round table of some of the region’s leading professional services marketers to discuss these issues. Read more from Helen Trudgeon here.
In the past, new entrants looking to build a career in marketing would start as generalists. As their knowledge and experience grew, they would eventually branch out into more specialised roles. These days, however, it is common for entrants to begin with a specialisation, e.g. digital, and then broaden their horizons from there.