Whilst on the search for inspiration I came across this article from James one of IBM's "Distinguished Technical Marketer" Though some points may seem obvious, they sometimes are the ones you miss out on.
The strongest objection I get from writers is that they lose their voice and unique creative contribution if they focus on what the audience wants. Every creative writing class ever offered starts with advice about being true to yourself, delving deep into your authentic identity, and writing about what you’re passionate about.
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