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The disappearance of the distinction between B2B and B2C marketing

Great article by Gartner about the merger of B2B and B2C marketing.

While I would agree B2B marketing does not need to drive you to a...

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Smarketing - Why Merging Sales and Marketing is the Future

While this article is a bit "fluffy" it's talks about "why", rather than a "How", it does add to the debate and the fact of the matter is...

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The art of strategy is about knowing when to say no

Three practices to put balance into my yes-no diet.

When HubSpot was in its earliest stages, I used to say yes to almost anything: new features, new initiatives, new ideas. It empowered my...…

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