Social media marketing when you have limited budget can be a challenge. It calls for marketers to take a far more targetted, forensic approach to their activities to ensure they achieve the optimum ROI. 

The benefit of this is that you can achieve higher quality content directed at a highly specific audience who should be your core client and customer base.

The 4 key areas to focus on are:

  1. Who Is Your Target Audience?
  2. Go for social media channels having a culture
  3. Value Proposition Should Be User-friendly
  4. Create Variety of Content and Analyse