This article from McKinsey Quarterly -May 2016, looks at the four stages of disruption from an incumbent’s perspective, the barriers to overcome, and the choices and responses needed at each stage.
The good news for incumbents is that many industries are still in the early days of digital disruption. Print media, travel, and lodging provide valuable illustrations of the path increasingly more will follow. What’s the secret of those incumbents that do survive—and sometimes even thrive? “Companies rarely die from moving too fast, and they frequently die from moving too slowly.”