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How professional services firms can use digital technology to tackle business challenges

Great article discussing how we can continue to sustain the growth of our sector using digital technologies. 

Firms that fall under the ‘professional services’ umbrella are often grouped together for ease, but in reality they face greatly...…

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3 skills professional services firms need in their BD & Marketing teams

The top 3 skills in demand for professional services are

1. Thought Leadership

2. Proactivity

3. Digital Marketing

How much do you agree?

Professional services is an extremely competitive market with many mid-tier firms struggling to stand out from the crowd. As we continue...…

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Customer Value: A compass for Marketing Automation

Digital transformation should focus on improving client experience and value rather than reducing costs

There’s no question that new digital technologies allow marketers to approach customers with surgical precision, unlike the blunter...…

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Two New Commandments of Customer Engagement

The digital revolution is transforming the relationship between consumers and companies. Nearly all business functions are feeling the...

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