Any successful marketing campaign has, at its core, a strong emotional pull. It is this element which causes content to be shared, and achieve, ideally, the holy grail of viral marketing across social media.

The key emotions which increase impact have been identified as:

  • Curiosity
  • Amazement
  • Interest
  • Astonishment
  • Uncertainty
  • Admiration

Using these effectively to speak directly to your audience should pay dividends on your social media market.