Firms are aware that Content marketing is fast becoming one of the most important elements of any on going campaign. But there can still be a chasm between knowing and implementing.
The task of making the business case for content marketing rests squarely on your shoulders, and you need ammunition. You must pre-empt the challenges, foresee any potential reservations, and provide solutions accordingly. Here’s how to ensure you recruit new members to content marketing’s burgeoning fan club