I'm an advocate of print media. The thought that one day books/magazines might all become digital sends shivers down my spine. This article picks up on some interesting points. One being that print might actually be making a resurgence.
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The amount of content we are bombarded with is so overwhelming and repetitive that some savvy brands are rediscovering a more traditional path to engage “eyeballs.” They’re going back to print magazines. In fact, about 36 percent of B2B marketers use print magazines, according to the Content Marketing Institute’s 2016 survey on content marketing efforts.
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