This article discusses common misconception that firms have when trying to "digitize" themselves.
Digital transformation halts, or fails, for many reasons—but most often it’s because minor changes at the surface level do nothing to affect the fundamental operations of a company. Appointing a Chief Digital Officer, with no budget and no clear mandate, is not digital transformation. Increasing the social media marketing budget is not digital transformation. Even building an app is not digital transformation. Many established organizations hope that they can stay competitive making only minor tweaks—when these new disruptors have a different approach to everything.