It is Monday lunchtime and my content deadline is fast approaching (the newsletter content must be in by 3pm or I let our marketing manager Claire and the rest of my team down). I was tempted to flag it this week but I haven't. Why?
How do I find the time to post content? Well the post below by Philip Calvert sums it up nicely. I know - like Philip does - that regularly sharing content with my clients and prospects is part of what I do and what I must do to achieve my goals. It is not an add-on or a nice to have. The posts of my colleagues and myself about B2B content marketing are part of what we offer as a service; or as Philip puts it - part of our business proposition. It also helps us with business development, with deepening the relationships we have with our clients, and of course as a great way to learn more all the time.
I prioritise it. That is how I produce regular content.
It also really helps that its easy to create, I get cool feedback and we have the weekly newsletter as a deadline event :)
But how do you find the time to do your Social Media Phil?" ...is a question I get asked at just about every speech or training session I give. And it's true, if you're trying to create great content without having a clear idea of why you're doing it, then you will always struggle and time will be an issue. I did indeed used to struggle with time for content creation, but the penny really dropped for me when I realised that the regular communication of valuable content that my clients and target market would want to consume was PART of my proposition - not an add-on that someone told me I should be doing. When I realised that Social Media was actually part of my business proposition, time no longer became an issue.