There is a great deal of content created online - something like 3m blogs are published each day alone. This means, you are competing in a very crowded space, with everyone clamouring for attention. It's therefore essential that you can raise yourself above that competition.
This article looks at the common mistakes and the pitfall you need to avoid to make ensure you are as effective as you can be in order to reach your audience.
more than 50% of marketers struggle to understand which content is effective and which is not, and as few as 34% even see their content marketing as effective.