Content Marketing is a very important area. But is your internal team maximising the potential of content marketing or would it be serviced externally?
When you’re too close to something, it becomes difficult to see the bigger picture. Your ideas go stale. You stop innovating. You cease to be creative. And that’s when you need fresh perspective. To get it, you can either hire a new addition to your marketing team (or several depending on what you lack above) or outsource to a content marketing agency. The former is expensive, especially when you consider the cost of training, salary and benefits.