Though is piece is focuses on content marketing in North America, some of the fundamentals discussed can be used universally and can be then applied locally.
Ninety-three percent of the most effective B2B content marketers cite lead generation as a goal. When you set goals, you can structure your strategy around what matters. Measuring your goals is equally important. Looking at metrics will help you track your growth and success en route to your target. According to the B2B Content Marketing 2016 Benchmarks, Budgets and Trends report, the most important goals and metrics for B2B content marketing: