Complacency can kick in at any time. This article acts a nice refresher reminding one of some of the fundamentals regarding Content Marketing.
You’ve faded into the pack – The whole point of content marketing is to attain leverage over the competition. The Internet gives your business an expanded customer base, but it also increases your level of competition. In order to differentiate yourself, you’ll need to produce the kind of valuable content that no one else is producing. You’ll need to pour yourself into it.