Firms that fall under the ‘professional services’ umbrella are often grouped together for ease, but in reality they face greatly different challenges on a day-to-day basis. One of the things that unites these firms however, is a need to understand the impact of their digital technology on their growth and business ambitions; how it can help them stay ahead, engage with existing audiences, and attract new ones.

http://www.fourthsource.com/general/professional-services-firms-can-use-digital-technology-tackle-business-challenges-22247